Nexus unveils new brand and strategic direction

Nexus has relaunched with a new brand and a refreshed look to highlight its continued investment in technology-led innovation.

The B2B vehicle and plant hire business, which has reported year-on-year growth for more than a decade, said the new identity and ‘never stop’ messaging would reflect the continued growth and value for its customer base while resonating with suppliers too.

The new launch follows a programme of extensive research and internal consultation to enable the business to shape its offering to better serve customers and network partners and “seize opportunities, navigate obstacles and unlock commercial ambition”.

The new identity is being rolled out across the website and all other brand elements while Nexus, as part of the wider strategy, is working to advance its position, capabilities and hands-on partner approach alongside its continued investment in its Iris technology platform.

The business has also recently strengthened its senior management team with the appointments of chief operating officer Gerry McCaig and chief revenue officer Stuart Miles, who are working alongside the rest of the board to further develop the proposition and products.

Scott Haddow, CEO of Nexus, said: “Nexus is already the partner to some of Britain’s biggest blue-chip fleet operators, and our rebrand accurately reflects our size, scale and ambition. This relaunch represents a significant milestone for Nexus as we continue to evolve to the changing needs of customers and suppliers alike “We believe vehicle rental and plant hire plays a vital role in business today, and our ambition is to be a key strategic partner for businesses across the UK to trust for their long-term vehicle and plant hire planning. Here at Nexus, we transform unpredictability into business as usual so our customers never have to stop.”

Nexus has a 20-year legacy of working in partnership with customers to develop a total rental solution that connects businesses with vehicles and plant equipment, and suppliers with customers.

Haddow continued: “With our network of strategic supply partners, we can help take charge of the supply and demand of rental with forward-thinking solutions for our customers. We pride ourselves on our ideas and technology, all working in harmony and powered by our team of dedicated experts.”